MALE CANCERS: LET'S TALK ABOUT IT, LET'S SUPPORT EACH OTHER
Underwear: $5 per sale directly to the cause
Cancer isn't something we talk about enough, especially between guys. We say we're strong and invincible, but some battles require more than courage, they require solidarity. At L&P Apparel, we wanted to break the silence by collaborating with the Fondation Santé Trois-Rivières for the Une moustache pour mon CH campaign, dedicated to the prevention, treatment and cure of male cancers, right here at home, at the Trois-Rivières hospital.
That's why we chose a powerful symbol: underwear inspired by team values, like those found in a field hockey locker room. This underwear represents much more than just a piece of clothing, it embodies the team spirit and fraternity found in a field hockey locker room, a place where we stick together, where we stand together. It's a symbol of solidarity and courage for all those who, often in silence, face male cancers.
For every pair of underwear sold, $5 will be donated directly to the Fonds Gilles-Rousseau of the Fondation Santé Trois-Rivières to support men in our region in this battle.
Guys, it's time to support each other, to stop being ashamed of talking about it, and to show this solidarity with pride. Because at the end of the day, whether we like it or not, the right support can really change everything.